DATE: 2015 | CLIENT: Texas Early Hearing Detection and Intervention (TEHDI)
About the Project
TEHDI is a program to ensure young children who have hearing loss are identified early and provided appropriate intervention services needed to prevent delays in communication and cognitive skill development. The prominent use of the acronym and its pronunciation was a focal point for the design of the identity—an approachable icon of a smiling teddy bear with sound waves for ears.
The use of Gotham Rounded as a type selection complements the rounded geometric shapes of the icon, which were used as a graphic device to increase memorability and recognition of the programs communications. Because the program strives to enable better communication, clean design and succinct messaging were leveraged for the most efficient delivery.
The identity system focused on increasing visibility of the program in order to create awareness for the urgent need to screen children. The use of black and white portraits highlighting children using the gift of hearing to make a personal connection are contrasted by bold usage of the sound wave element signaling the importance of those moments that are typically taken for granted.