DATE: 2014 | CLIENT: HOWCO GROUP | URL: HOWCOGROUP.COM
About the Project
Sundance Construction is a full-service general contracting company that has been providing professional and quality work for architects and builders for over 30 years. While the company had experienced great success in building for multiple Fortune 500 companies, the identity for the company had never been approached in a comprehensive manner.
Projects that Sundance Construction participates in are always a vast collaborative effort between architects, designers and builders. This collaborative approach led us to focus on the concept of depicting a star in a way that the elements interweave and “dance” in and out of one another. Essentially the icon is made of separate parts working closely with each other.
The Sundance Construction Identity was carried through the design of the corporate website, along with the company’s paper system and literature. The clean and contemporary approach to the aesthetic gives the identity a sense of timelessness that spoke to the future direction of the company.