DATE: 2014 | CLIENT: RUNNING WALKER BEER | URL: BRAMAN BRANDS
About the Project
Running Walker is a family of premium craft beers, brewed in the heart of Texas, by Braman Brewing Company. The research conducted in the discovery phase highlighted the fact that while there are many craft breweries in the state of Texas, few had positioned themselves and their packaging at a premium price-point and aesthetic. Instead, most craft breweries had taken the route of a more sportive, experimental craft brew.
Hawkeye focused on visual elements that communicated an authentic Texas aesthetic. We commissioned an illustration of the Running Walker hound in its iconic empowered stance in the style of an antique engraving. The markings on the dog were based on an old photograph that was taken of the family dog of Joe Braman, a Running Walker. The illustration was paired with woodblock, hand drawn and script typography that was fitting for a subject so steeped in tradition.
The identity and the visual language was carried through six varieties of beer along with carrier cases and apparel. For the initial run beer was limited to bottles only, however be on the lookout for cans and tap handles in your local pubs soon.