DATE: 2014 | CLIENT: HORIZON ENVIRONMENTAL | URL: HORIZON-ENVIRON.COM
About the Project
Hawkeye was approached by Horizon Environmental (formerly Anderson Pollution Control) for not only a comprehensive rebranding of the company’s identity but also the renaming of the company.
Through the discovery phase, one of the primary hurdles was the fact that the company was perceived only as an emergency response company.
Horizon Environmental not only associated the company with a larger breadth of offerings, but also spoke to a sense of foresight that is appropriate for being able foresee situations that would negatively impact the environment.
The corporate paper system, literature system and corporate presentations were all designed simultaneously and incorporated into brand guidelines for ease of use by the employees.
The website was designed and developed responsively, resulting in a site that changed the orientation of the content depending on the size of device on which the site was being browsed. The site was also developed with a content management system so that necessary changes in the sites content were quick and simple to implement.