DATE: 2015 | CLIENT: Aldonza | URL: www.aldonzavinos.com
About the Project
Aldonza is the name of a family of wines from the Navamarín winery located in the area of La Mancha, in Spain. This family owned winery is located in a superior wine growing area that is famous for being travelled to by Don Quixote in the epic novel, “The Ingenious Gentleman Don Quixote of La Mancha” by Miguel de Cervantes Saavedra. Written in the 15th century, the story focuses on the idea of knighthood, royalty and a majestic sense of chivalry. While many expressions of these concepts were merely figments of Don Quixote’s imagination, the sense of prestige that the author bestows upon chivalry was the foundation for the design direction.
It was important to showcase the stories rich history through the typographic choices and illustration styles. In the epic tale, Aldonza is the focus of Don Quixote’s love and she is seen as the unattainable goal in life for the protagonist. This idea of unattainable perfection led to the choice of Gustave Dore’s illustration of Don Quixote fearlessly charging forward to attain the unattainable. The Aldonza word-mark is set in PF Champion Script Pro, which is a contemporary script typeface with classic roots based on 18th century manuscripts. The idea of contrasting rich history with contemporary design was a benchmark for all of the design choices for the wines. The text underneath the Aldonza word-mark is Don Quixote’s description of Aldonza upon first sight of her perfection.
The labels were designed to wrap entirely around the bottle so that the illustration seamlessly expands 360 degrees. The background of the illustration was foil stamped for the olive oils and Navamarrin varietal (the rarest and most expensive wine in the family. For each wine, DonQuixote was also foil stamped and pillow embossed to give the illustration further depth. The Aldonza word-mark was given a deep deboss along with gold foil stamping for the subtle outline. What resulted was a wine package that truly sets itself apart from other Spanish wines and is fitting for the nobility of the story.